15 Best Lingerie Brands for Women: A Guide to the Best Brands for Bras and Undies

Looking to refresh your top drawer or up your lingerie game? You’re in luck. Vogue has broken down the best lingerie brands that can help you do just that. No matter what you’re looking for, we believe that what you wear underneath your clothes should make you feel just as great as the outfit itself.

We also stand by the idea that there are no rules against wearing your most romantic lace bralettes under a pair of sweats. We could also argue that most of these every day, fit-focused lingerie brands would hold comfort-wise against even your most luxuriously soft PJs.

Perhaps you’re having a date night at home with your partner or dressing up for something special. Or maybe you just like to roam free in your apartment—in nothing but a great set of bras and undies.

Minimalist lingerie startups and e-commerce sites have become masters of fit and are challenging what lingerie should look and feel like in this day and age. And if you’re looking to shop small or consciously (or both), there are options for that too. We’ve rounded up all our favorite makers of bras, bralettes, and briefs in Vogue’s ultimate guide to the best lingerie brands—plus, where and how to shop them.


Cuup was founded on the basis that the majority of women wear the wrong bra size, largely thanks to old-school lingerie brands that confined women to a small and unrealistic range of fits. To counter this, Cuup has invested in designing bras that fit to perfection by challenging the former size scale, without compromising a flattering look or pleasing aesthetic. The brand offers five bra styles, four bottom silhouettes, and 40 inclusive sizes—balancing just the right amount of sensuality with everyday practicality.

Cuup the balconette mesh bra

Fit Comes First

Made with a minimal approach to form and function, Natori has something for everyone. The brand stocks everything from comfortable T-shirt bras to sophisticated pieces, offering both a full-size range and a variety of silhouettes for any occasion.

Natori Bliss Perfection thong 3-pack

Natori Imperial Girl briefs

Invisible Undergarments

Found in the Vogue closet and countless other stylist and celebrity stylist kits, Commando’s thongs and undies are one of the original no-show undergarment brands. Their classic microfiber is the patented and eco-certified fabric behind their signature elastic-free and line-free panties and slips.

Commando high-rise stretch briefs

Commando set of three stretch thongs

Commando Double Take bandeau bra

Commando stretch-cotton briefs

Life in Color

Add some vivid color to your underwear drawer by way of sustainably focused and consciously minded lingerie brand Araks. The label mixes laid-back cottons with unexpected colors for a twist on playfully sweet bralettes that comfortably enhance your natural shape but don’t cross the line into overly sexed-up intimates. If you’re looking for something that ticks the boxes for both everyday and special-occasion lingerie, look no further.

Araks Antonia bralette in jade

Araks Isabelle panty jade

For Every Body

At Skims, underwear and shapewear are rebranded as “solutionwear.” Its offerings, made to stretch to twice their size, are meant to enhance curves. You’ll find its range of bras, undies, loungewear in muted neutral ribs, jerseys, velvets, and more in sizes up to 44DDD and 4X.

Skims Fits Everybody T-shirt bra

Skims Fits Everybody thong

Skims Fits Everybody bralette

Skims Fits Everybody cheeky briefs

For Minimalists

Find yourself in one of The Great Eros’s signature Italian mesh sheer bras, panties, or bodysuits, and you’ll discover the versatility of their day-to-night lingerie. Their pieces are comfortable and soft enough for all-day wear but have just the right amount of intimacy for after dark, too.

The Great Eros Canova seamless bralette

The Great Eros Canova thong

Nonconformist Comfort

Known for its exceptionally comfortable seamless lace and mesh designs, Cosabella will make you want to both live and sleep in its bralettes, soft-cup bras, and undies. A no-brainer choice if you want light support and all-day wearability, these light-as-a-feather lingerie pieces come with no distractions. Wave goodbye to pulling up unruly straps and constantly readjusting.

Cosabella soiree confidence bralette

Cosabella underwired bras

The Highly Reviewed

When a brand offers more than 80 sizes, you know it’s serious about putting comfort first. ThirdLove’s debut 24/7 bra is made from memory foam that actually molds itself around you—no matter your cup size—without having to conform to a certain shape. It has just under 41,000 reviews with an average rating of four and a half out of five stars. You do the math. According to ThirdLove, the best lingerie is the kind you never think about, and its range of undies and bottoms certainly live up to that promise.

Third Love 24/7 classic T-shirt bra

Thirdlove comfort stretch bikini

Third Love 24/7 classic strapless bra

Solid Foundation

Designed to support, enhance, and empower, Kit Undergarments want to make the process of getting dressed totally seamless. Founders Jamie Mizrahi and Simone Harouche developed a collection of undergarments and intimates, designed to be your go-to when it comes to foundational undergarments, based on their 20-plus years of styling experience.

Kit Undergarments lightweight triangle soft bra

Kit Undergarments classic cut brief

Kit Undergarments triangle bra

Kit Undergarments organic cotton briefs

True Luxury

Celebrating the “art of the body,” French swimwear and lingerie label Eres designs uncomplicated and chic separates made from sumptuous lace and luxe silks. Eres presents its collections in a way that feels totally personal and customizable. Mix and match lace bralettes with a high-waist brief one day and a bikini the next—or you can add on a more supportive style with your favorite bottoms. This is lingerie designed to suit any woman’s needs or preferences.

Eres Nouba Black Out satin bra

Romance Desired

Indulge in the romantic, empowering, and intricately designed lingerie and boudoir-inspired accessories from Agent Provocateur. For those who are ready to be equipped with corsets, garters, and balconette bras, or barely there tulle knickers with an element of vintage design, prepare to delight in these daring yet irresistible pieces.

Agent Provocateur sequin-embellished tulle bra

Agent Provocateur sequin-embellished tulle briefs

Agent Provocateur Lindie underwired bra

Agent Provocateur Lindie tulle briefs


Prior to starting Love Stories, founder Marloes Hoedeman felt that the lingerie options available to her fell on two opposite sides of the spectrum, either “sporty spice or tutu-romance.” The Amsterdam-based brand looked to find the right balance, providing women with lingerie as versatile as they are. From comfortable camisoles and robes to sweet undies and bralettes, there’s something for everyone.

Love Stories lace-trimmed satin camisole

Love Stories Frances glittered briefs

Love Stories Filippa triangle bra

Love Stories Charlotte tulle briefs

A Bit Cheeky

This contemporary lingerie brand uses colors to create playful lingerie magic that will actually uplift your mood. From soothing or amusing to rebellious or cheerful, or for a more whimsical take on what it means to be sexy, consider a bra, brief, or bodysuit from this kaleidoscopic brand.

Dora Larsen embroidered tulle bra

Dora Larsen embroidered tulle briefs

Dora Larsen Ember strapless bra

Dora Larsen Ember cutout briefs

Lingerie, Redefined

Rihanna’s earth-shattering fashion show debut for Savage x Fenty was a total reinvention of what traditional intimates and lingerie presentations should look like. Both her line and runway shows celebrate fearlessness and inclusivity, and at an affordable price, no less. For something more cheeky, consider a cutout panty, a charmed thong, or even a delicate lace baby doll top from Savage—as the brand describes it, it’s “when dainty meets dayum!”

Savage x Fenty Perfect Poppies unlined lace Demi bra

Savage x Fenty Perfect Poppies lace Brazilian

Savage x Fenty Renaissance Rose Brazilian panty

Savage x Fenty Renaissance Rose demi bra

Modern Romance

Sensuality, versatility, and modernity are at the forefront when it comes to Kye Intimates’ minimalist-designed and gentle-feel undies and bralettes. The delicate pieces are made from deadstock mesh and renewable materials sources in Los Angeles, California, where the brand welcomes its customers to do in-person studio fittings.

Kye Intimates Ikebana bra

Kye Intimates pack of three sheer jersey thongs

Kye Intimates sheer-jersey thongs

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